Golden Goat Membership - The BJJ Project

Become a Golden Goat and Master the Building Blocks of Jiu-Jitsu

Join over 200+ practitioners who are building unshakeable foundations and making real progress on the mats.

Become a Golden Goat - $97/month Test drive everything for 7 days - just $7

The Complete BJJ Project Experience

Golden Goat is our premium membership that gives you everything—but with the structure and guidance to actually use it. No more overwhelm, just clear progression.

🎯

Monthly Challenges

One position deeply mastered each month. Everyone learns together.

Your Focus

📚

Complete Library

Every course, deep dive, and building blocks series. Go as deep as you want.

Your Depth

👥

Live Coaching

Weekly Q&As with our legendary coaches. Get your specific questions answered.

Your Support

🎁 Special Joining Bonus

Get Our Most Popular Course Ever - FREE

Join Golden Goat's today and get lifetime access to our most popular course ever - Premium Building Blocks ($97 value) - yours to keep forever even if you cancel.

This bonus won't last long.

200+

Golden Goats

$2000+

Course Value

80%

Stay After Month 1

What is The BJJ Project

Our Story

What is The BJJ Project?

"I'm not trying to win worlds.
I just want to train, not get injured, and keep getting better at 40, 50 and 60."

That's exactly what we thought. So in 2024, we started The BJJ Project with one goal: Make every student the G.O.A.T. of themselves.

Not by teaching the latest competition techniques. But by finding coaches who teach the building blocks that work at 25 or 75. Jiu-Jitsu for real people with real bodies and real lives.

— Will Feyen (Black Belt) & Nathan Gyaneshwar (Purple Belt)
Co-Founders, The BJJ Project

Will and Nathan - The BJJ Project Founders

Chris Haueter, Chris Burns with Rickson Gracie

Your instructors learning from the source: Haueter & Burns with Rickson Gracie

We're Not Building Athletes.
We're Building GOATS.

You're not 25 anymore. Neither are we. And that's exactly why The BJJ Project exists. We're here for the practitioners who show up on the mats not to prove anything, but to get a little better each day. We want you to be the Greatest Of All Time of Yourself.

Our content has always had one goal: Show you the fundamentals that actually work. The techniques that don't require athleticism, strength, or speed. Just efficient Jiu-Jitsu.

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Efficiency Over Athletics

Every technique works for the 50-year-old white belt and the 70-year-old black belt

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Close to the Source

Learn from those who learned from the masters themselves

♾️

Train Forever

Sustainable techniques that let you train for decades, not just seasons

Learn From Those Who've Walked The Path

Decades of experience distilled into clear, actionable instruction

Chris "Bones" Burns

2nd Degree Black Belt Under Rickson Gracie

Known for breaking down complex positions into simple, efficient movements anyone can execute.

Chris Haueter

6th Degree Black Belt Under Rickson Gracie

One of the "Dirty Dozen" - the first 12 Americans to receive black belts. Training and teaching for over 30 years.

Charles Negromonte

3rd Degree Black Belt Under Roger Gracie

Has won multiple high level competitions using a game built on fundamentals.

Monthly Challenges - Golden Goat

How We Do It

The Golden Goat Challenges

A big bonus of becoming a Golden Goat is getting access to the monthly challenges.
The reason we made them is simple: make real progress in a month.
Students learn best when they have to remember less.

Goat Challenges

The fastest way to see real improvement on the mats.
One position. Four focused lessons. Real progress every month.

Here's How It Actually Works

🧱

Building Blocks
+ 4 Techniques

Learn the principles of the position plus just 4 techniques that get you 80% of the way there.

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One Lesson
Per Week

Remember less, practice more. You get a whole week to actually drill one thing.

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Weekly Q&A
With Coaches

Stuck? Ask the coaches directly. Get help overcoming your specific roadblocks.

One Month. One Position. Real Progress.

The students who follow these Challenges get real results really quickly.

Learn the Building Block

Understand the core principle that makes this position work

Add Technique #1 & #2

Two techniques that work together. Practice all week.

Add Technique #3 & #4

Complete your toolkit. Now you have 80% of what you need.

Q&A and Troubleshooting

Get your specific questions answered. Fix what's not working.

🔴 LIVE NOW - OCTOBER

Closed Guard Challenge

100+ Golden Goats enrolled and seeing results

SEPTEMBER - COMPLETED

Escaping Side Control Challenge

200+ Golden Goats completed with amazing results

Next month: Open Guard

Why This Works

Other Platforms: 50+ techniques = Remember nothing, use nothing

Golden Goat: 4 techniques + Q&A support = Actually improve

The best part? You get access to everything else too.
But the Challenges keep you focused on what matters this month.

Unlimited Learning - Golden Goat

🔓 All-Access Pass

Unlimited Learning

As a Golden Goat, you don't just get the monthly challenges.
You get instant access to EVERYTHING. Every course, from every coach.

Your Complete Library

Just a sample of what's included (scroll to see more)

Premium Building Blocks

$97 value

Bones Suitcase

$349 value

Haueter Suitcase

$349 value

Negromonte Suitcase

$349 value

Side Control Deep Dive

$299 value

Guard Deep Dive

$299 value

Back Control Deep Dive

$299 value

Mount Deep Dive

$299 value

Plus 50+ more courses, with new content added every month

Total Library Value

$2,000+

Get instant access to our entire course library.
All included in your Golden Goat membership.

Your price: Just $97/month

Golden Goat Community

The Secret Weapon

The Golden Goat Community

200+ practitioners all learning the same position each month. Together.
Finally, a place where being 40+ and struggling is normal.

The Power of Learning Together

Training Alone

Wonder if it's just you struggling
Too embarrassed to ask "dumb" questions
No one celebrates your small wins
Give up when stuck
Feel like the only older person

Golden Goat Community

See 50-year-olds crushing it
Every question gets answered
First escape? Everyone celebrates
Get unstuck in 24 hours
Average age: 45+

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Daily Challenge Discussions

Everyone's working the same position, so your specific problems get specific solutions. No generic "just drill more" advice.

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Weekly Coach Q&A Sessions

Haueter, Burns, and Negromonte answer YOUR questions. Get personalized fixes for your specific problems.

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Win Celebrations (Big and Small)

Finally escaped side control after 6 months stuck? That's huge and everyone knows it. Your training partners might not notice, but 200 Golden Goats will.

This Community Is Active

200+

Active Members

24hr

Average Response Time

100%

Focused Together

Golden Goat Final Offer

🐐 Your Decision

Become a Golden Goat

Everything you need to transform your Jiu-Jitsu. One simple membership.

Everything You Get

🎯

Monthly Golden Goat Challenges

One position deeply mastered each month with 4-week structured progression

📚

Complete BJJ Project Library

11+ courses including Deep Dives and Journey Suitcases

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Golden Goat Community

Train with 200+ practitioners all working on the same challenge

🗣️

Weekly Live Coaching

Get your questions answered directly from the coaches

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New Content Monthly

New coaches and courses added every month, included at no extra cost

Included

Keep Premium Building Blocks Forever

Join today and you'll receive Premium Building Blocks ($97 value) to keep forever—even if you cancel your membership. You'll own the course that started your journey, no matter what.

Your Investment

$97

per month

Cancel anytime. Keep Premium Building Blocks forever.
Less than one private lesson • Access to everything

No Contracts. No Pressure.

We believe in earning your membership every month by continuously adding value. Stay because you want to, not because you have to.

Become a Golden Goat

Join 200+ Golden Goats already transforming their game

FAQ - The BJJ Project

FAQ

Common Questions

Everything you need to know about Golden Goat membership

Q: I've already bought courses. What happens to them?

You keep everything you've purchased forever. You're not losing anything—you're gaining everything else we've made and will ever make.

💡 Your previous purchases + Golden Goat = Complete access to everything

Q: Is there a contract or lock-in period?

No contracts. Cancel anytime. We believe in earning your membership every single month by continuously adding value. Stay because you want to, not because you have to.

Q: Can I download the videos?

Videos are streaming-only to keep the membership affordable for everyone. But with your lifetime rate, you'll have access as long as you maintain your membership—and at $97/month locked forever, that's less than a private lesson a month.

Q: How often is new content added?

Weekly through the Inner Circle (coaching videos, behind the scenes, uke breakdowns), plus new coaches joining monthly. We're adding Charles Negromonte in October, Tum in November, and more legends regularly. Every new course they create is automatically included in your membership.

Q: Will my price ever go up?

Never. Your $97/month rate is locked for life. Even when we have 20+ world-class coaches. You'll always pay $97/month.

🔒 There is also no additional charges to access all the content like other platforms.

Q: Is this for beginners or advanced practitioners?

Both. Our focus on fundamentals means beginners get the perfect foundation while advanced practitioners discover details they've been missing for years. Remember: black belts are just white belts who never stopped training fundamentals.

Q: When do I get access?

Immediately. The moment you join, you get instant access to all current courses, Building Blocks, Suitcases, Deep Dives, and Inner Circle content. No waiting. No drip feeding. Everything, right now.

Ready to Join?

Lock in your founding member rate before this offer expires.

Get Golden Goat for $97/month

Become a Golden Goat and Master the Building Blocks of Jiu-Jitsu

The Complete BJJ Project Experience

Get Our Most Popular Course Ever - FREE

What is The BJJ Project?

"I'm not trying to win worlds. I just want to train, not get injured, and keep getting better at 40, 50 and 60."

We're Not Building Athletes. We're Building GOATS.

Learn From Those Who've Walked The Path

Chris "Bones" Burns

Chris Haueter

Charles Negromonte

The Golden Goat Challenges

Goat Challenges

Here's How It Actually Works

One Month. One Position. Real Progress.

Closed Guard Challenge

Escaping Side Control Challenge

Why This Works

Unlimited Learning

Your Complete Library

Total Library Value

The Golden Goat Community

The Power of Learning Together

This Community Is Active

Become a Golden Goat

Everything You Get

Keep Premium Building Blocks Forever

No Contracts. No Pressure.

Common Questions

Q: I've already bought courses. What happens to them?

Q: Is there a contract or lock-in period?

Q: Can I download the videos?

Q: How often is new content added?

Q: Will my price ever go up?

Q: Is this for beginners or advanced practitioners?

Q: When do I get access?

Ready to Join?

Join Our Free Trial

"I'm not trying to win worlds.
I just want to train, not get injured, and keep getting better at 40, 50 and 60."

We're Not Building Athletes.
We're Building GOATS.