Golden Goat Membership - The BJJ Project

🐐 NEW MEMBERSHIP TIER

Become a Golden Goat

The all-access membership to The BJJ Project that our community has been asking for. Everything we create, plus exclusive monthly challenges that guarantee your progression.

You Asked, We Listened

"Can I just get access to everything?" was the #1 request from our students. But we didn't want to just dump a library on you. So we created something better...

The Complete BJJ Project Experience

Golden Goat is our premium membership that gives you everything—but with the structure and guidance to actually use it. No more overwhelm, just clear progression.

🎯

Monthly Challenges

One position deeply mastered each month. Everyone learns together.

Your Focus

📚

Complete Library

Every course, deep dive, and building blocks series. Go as deep as you want.

Your Depth

👥

Community

Get your questions answered. Share wins. Never train alone.

Your Support

100+

Golden Goats

80

Joined in 1 Week

12

Positions Per Year

Ready to Become a Golden Goat?

Join 100+ practitioners who are transforming their BJJ

Become a Golden Goat → See how the monthly challenges work ↓

What is The BJJ Project

Our Story

What is The BJJ Project?

"Why do I need to learn from top competitors?
I need Jiu-Jitsu that's safe, simple, and will work for life."

That's exactly what we thought. So in 2024, we started The BJJ Project with one goal: Make every student the G.O.A.T. of themselves.

Not by teaching the latest competition techniques. But by finding coaches who teach fundamentals that work at 25 or 75. Jiu-Jitsu for real people with real bodies and real lives.

— Will Feyen (Black Belt) & Nathan Gyaneshwar (Purple Belt)
Co-Founders, The BJJ Project

Will and Nathan - The BJJ Project Founders

Chris Haueter, Chris Burns with Rickson Gracie

Your instructors learning from the source: Haueter & Burns with Rickson Gracie

We're Not Building Athletes.
We're Building GOATS.

You're not 25 anymore. Neither are we. And that's exactly why The BJJ Project exists. We're here for the practitioners who show up on the mats not to prove anything, but to get a little better each day. We want you to be the Greatest Of All Time of Yourself.

Our content has always had one goal: Show you the fundamentals that actually work. The techniques that don't require athleticism, strength, or speed. Just efficient Jiu-Jitsu.

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Efficiency Over Athletics

Every technique works for the 50-year-old white belt and the 70-year-old black belt

🌱

Close to the Source

Learn from those who learned from the masters themselves

♾️

Train Forever

Sustainable techniques that let you train for decades, not just seasons

Golden Goat Challenges

How We Do It

The Golden Goat Challenges

The Golden Goat Challenges are all about making real progress every month! They're about stripping away the fancy stuff and focusing on the Building Blocks of the position.

The challenges teach the important concepts and core techniques you need to remember when you're rolling. It's designed to be easily understood and achievable for everyone.

We Built Something Different

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One Position
Per Month

🧱

Building Blocks
First

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Everyone Learning
Together

Your 4-Week Journey

Each month, master one position completely

1

Foundation Week

Learn the core concepts and building blocks that make everything else work

2

Mechanics Week

Master the key movements and details that separate success from failure

3

Application Week

Put it into practice with troubleshooting and coach feedback

4

Integration Week

Connect it to your game and make it yours forever

🔴 Live Now - October

Escaping Side Control Challenge

100+ Golden Goats enrolled and seeing results

🎁 FREE GIFT: Watch Module 1 of this month's challenge below

"The blue belt had to take off his gi and needed a break. This never happened to me before at my age. I'm just glad I didn't tap and wasn't gassed like I normally would have."

— Elmer Q., White Belt, 50+ years old, after Week 1

"Last night I started every round from bottom of side control just focusing on my frame/triangle and not fighting the cross face. I was able to get out every time but one (seasoned black belt doing sleeve control wizardry to me) but I definitely need to focus on the frames and will be deep diving on your side control course, to see what I am missing"

— John Simmerman, Black Belt

Golden Goat Library

Plus Everything Else

The Complete BJJ Project Library

Follow the monthly challenges for structure. Dive into the library for depth.

1

Follow the Challenge

Your monthly focus

2

Want to Go Deeper?

Find related courses

3

Explore at Will

Everything's unlocked

🧱

Building Blocks Series

The fundamentals from multiple world-class coaches

Haueter • Burns • Negromonte • More monthly

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Deep Dive Courses

Complete systems for every major position

Side Control • Mount • Back • Guard • More

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Journey Suitcases

Complete games packed for your journey

Burns Suitcase • Haueter Foundations • More

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Bonus Content

Behind the scenes, uke breakdowns, weekly coaching

Exclusive Golden Goat content

Current Library Value

12

Courses

$1,887+

Total Value

∞

Future Access

📈

Growing Every Month

New coaches and courses added monthly. All included in your Golden Goat membership.

Golden Goat Community

The Secret Weapon

The Golden Goat Community

100+ practitioners all learning the same position each month. Together.

The Power of Learning Together

Learning Alone

• Wonder if it's working
• No one to share wins
• Stuck with no help
• Give up quietly

Golden Goats

• See others succeeding
• Celebrate breakthroughs
• Get unstuck fast
• Stay motivated

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Monthly Challenge Discussions

Everyone working on the same position means real-time problem solving and shared discoveries

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Coach Responses

Your questions don't disappear into the void - coaches actively respond and guide

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Win Celebrations

Share your breakthroughs and inspire others - from first escapes to black belt revelations

100+

Active Members

∞

Community Support

100%

Focused Together

Golden Goat Final Offer

🐐 Your Decision

Become a Golden Goat

Everything you need to transform your Jiu-Jitsu. One simple membership.

Everything You Get

🎯

Monthly Golden Goat Challenges

One position deeply mastered each month with 4-week structured progression

📚

Complete BJJ Project Library

11+ courses including Building Blocks, Deep Dives, and Journey Suitcases ($1,887+ value)

👥

Golden Goat Community

Learn with 100+ practitioners all working on the same challenge, with coach support

📈

New Content Monthly

New coaches and courses added every month, all included at no extra cost

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Building Blocks Focus

Learn the invisible fundamentals that make techniques actually work

Your Investment

$97

per month

Less than one private lesson • Access to everything

Our Promise to You

Follow the monthly challenges. Apply the Building Blocks. In 12 months, you'll be a fundamentally different practitioner. Not stronger or faster. Just better.

Start Your Golden Goat Journey

Join 100+ Golden Goats already transforming their game

FAQ - The BJJ Project

FAQ

Common Questions

Everything you need to know about Golden Goat membership

Q: I've already bought courses. What happens to them?

You keep everything you've purchased forever. You're not losing anything—you're gaining everything else we've made and will ever make.

💡 Your previous purchases + Golden Goat = Complete access to everything

Q: Is there a contract or lock-in period?

No contracts. Cancel anytime. We believe in earning your membership every single month by continuously adding value. Stay because you want to, not because you have to.

Q: Can I download the videos?

Videos are streaming-only to keep the membership affordable for everyone. But with your lifetime rate, you'll have access as long as you maintain your membership—and at $97/month locked forever, that's less than a private lesson a month.

Q: How often is new content added?

Weekly through the Inner Circle (coaching videos, behind the scenes, uke breakdowns), plus new coaches joining monthly. We're adding Charles Negromonte in October, Tum in November, and more legends regularly. Every new course they create is automatically included in your membership.

Q: Will my price ever go up?

Never. Your $97/month rate is locked for life. Even when we have 20+ world-class coaches. You'll always pay $97/month.

🔒 There is also no additional charges to access all the content like other platforms.

Q: Is this for beginners or advanced practitioners?

Both. Our focus on fundamentals means beginners get the perfect foundation while advanced practitioners discover details they've been missing for years. Remember: black belts are just white belts who never stopped training fundamentals.

Q: When do I get access?

Immediately. The moment you join, you get instant access to all current courses, Building Blocks, Suitcases, Deep Dives, and Inner Circle content. No waiting. No drip feeding. Everything, right now.

Ready to Join?

Lock in your founding member rate before this offer expires.

Get Golden Goat for $97/month

Become a Golden Goat

You Asked, We Listened

The Complete BJJ Project Experience

Ready to Become a Golden Goat?

What is The BJJ Project?

"Why do I need to learn from top competitors? I need Jiu-Jitsu that's safe, simple, and will work for life."

We're Not Building Athletes. We're Building GOATS.

The Golden Goat Challenges

We Built Something Different

Your 4-Week Journey

Escaping Side Control Challenge

The Complete BJJ Project Library

Current Library Value

The Golden Goat Community

The Power of Learning Together

Learning Alone

Golden Goats

Become a Golden Goat

Everything You Get

Our Promise to You

Common Questions

Q: I've already bought courses. What happens to them?

Q: Is there a contract or lock-in period?

Q: Can I download the videos?

Q: How often is new content added?

Q: Will my price ever go up?

Q: Is this for beginners or advanced practitioners?

Q: When do I get access?

Ready to Join?

Join Our Free Trial

"Why do I need to learn from top competitors?
I need Jiu-Jitsu that's safe, simple, and will work for life."

We're Not Building Athletes.
We're Building GOATS.