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Golden Goat Lifetime Deal - The BJJ Project
Founding Member Message

You Were Here From The Beginning.

When we launched our first course, you took a chance on us. You trusted The BJJ Project before anyone knew who we were. This message is just for you.

Watch: Will & Nathan explain the Golden Goat membership and why it's perfect for you

First, A Personal Thank You

Your early support didn't just help us growβ€”it showed us that practitioners like you were hungry for something different. Something real. You helped shape what The BJJ Project has become today.

Look How Far We've Come Together

πŸ“š
Content Created
11 Courses
πŸ₯‹
World-Class Coaches
Haueter, Burns & More
🌍
Global Community
16,000+ Students

The Next Chapter: The GOAT Community is Here

You asked for it, we listened ...

βœ“
All Building Blocks & Suitcases from every coach, current and future
βœ“
Every Deep Dive Course we've created and will create
βœ“
New coaches joining monthly - Charles Negromonte (October), Tum Energia (November)
βœ“
Inner Circle benefits rolling out this month and beyond

As a founding member, you get something special...

See Your Exclusive Offer
About - The BJJ Project
Why We Started

The BJJ Project:
Born From Necessity

"Why do I need to learn from top competitors?
I need Jiu-Jitsu that's safe, simple, and will work for life."

That's exactly what we thought. So in 2024, we started The BJJ Project with one goal: Make every student the G.O.A.T. of themselves.

Not by teaching the latest competition techniques. But by finding coaches who teach fundamentals that work at 25 or 75. Jiu-Jitsu for real people with real bodies and real lives.

β€” Will Feyen (Black Belt) & Nathan Gyaneshwar (Purple Belt)
Co-Founders, The BJJ Project

Will and Nathan - The BJJ Project Founders

Make You The G.O.A.T. of Yourself

Greatest Of All Time doesn't mean beating everyone else.
It means being the best version of YOU on the mats.

πŸ›‘οΈ

Safe

Techniques that protect your body for decades of training

🎯

Simple

Fundamentals that work, not flashy moves that don't

♾️

Sustainable

Jiu-Jitsu you can do for life, not just your athletic prime

Our Philosophy - The BJJ Project
Our Philosophy

We're Not Building Athletes.
We're Building Practitioners.

You're not 25 anymore. Neither are we. And that's exactly why The BJJ Project exists. We're here for the practitioners who show up on the mats not to prove anything, but to get a little better each day.

Our content has always had one goal: Show you the fundamentals that actually work. The techniques that don't require athleticism, strength, or speed. Just efficient Jiu-Jitsu.

🎯
Efficiency Over Athletics
Every technique works for the 50-year-old white belt and the 70-year-old black belt
🌱
Close to the Source
Learn from those who learned from the masters themselves
♾️
Train Forever
Sustainable techniques that let you train for decades, not just seasons
Chris Haueter, Chris Burns with Rickson Gracie

Your instructors learning from the source: Haueter & Burns with Rickson Gracie

Learn From Those Who've Walked The Path

Decades of experience distilled into clear, actionable instruction

Chris Bones Burns

Chris "Bones" Burns

2nd Degree Black Belt Under Rickson Gracie

Known for breaking down complex positions into simple, efficient movements anyone can execute.

Chris Haueter

Chris Haueter

6th Degree Black Belt Under Rickson Gracie

One of the "Dirty Dozen" - the first 12 Americans to receive black belts. Training and teaching for over 30 years.

More Legends Coming

Monthly Additions

Charles Negromonte Tum Energia

Charles Negromonte (October) β€’ Tum Energia (November) β€’ More masters joining regularly

"It's not about being the best in the room.
It's about being better than you were yesterday."

- The BJJ Project Philosophy

Golden Goat Offer - The BJJ Project
🎁 Your Exclusive Offer

Welcome to Golden Goat

The highest level of membership. Reserved for our founding members.

Golden Goat

Golden Goat Membership

Everything we make. Everything we'll ever make. Forever.

Building Blocks & Suitcases
βœ“
Chris "Bones" Burns Building Blocks
$97
βœ“
Chris Haueter Building Blocks
$147
βœ“
Chris "Bones" Burns Suitcase
$349
βœ“
Chris Haueter's BJJ Journey Foundations
$202
Deep Dive Courses
βœ“
Side Control Deep Dive
$397
βœ“
Back Control Deep Dive
$249
βœ“
Mount Deep Dive (Releases Next Week)
$149
βœ“
Vale Tudo Deep Dive (Coming Soon)
$297
βœ“
+ More Deep Dives with Haueter
TBA
Inner Circle Benefits
β˜… Weekly Coaching
β˜… Behind the Scenes
β˜… Uke Breakdowns
β˜… Loyalty Rewards

Current Library Value

Building Blocks (2 coaches) $244
Journey Suitcases (2 coaches) $551
Deep Dives (Current) $795
Vale Tudo Deep Dive $297
Total Value Available Now
$1,887+
Your Lifetime Price
$147 $97/mo
Save $50 every month, forever
πŸ”’ Locked in for life
Only for VIP Members

This Is Your Moment

You're not just a customer. You're a founding member of something special.

Lock In My Lifetime Rate

⚑ This founding member rate expires soon

Plus More Coming

New Coaches & Content Monthly

Charles Negromonte (October), Tum (November), Chris Haueter Deep Dives filming soon. All included in your membership at no extra cost.

Inner Circle - The BJJ Project

But Golden Goat Isn't Just About Content.

It's about never feeling stuck. That's why you also get the Inner Circle.

⭐ Introducing

The Inner Circle

Where your questions get answered. Every single week.

πŸ’¬

Weekly Coaching Videos

Every week, coaches answer the top questions from members. The problems everyone's facing.

βœ“ Common struggles addressed weekly
βœ“ Direct answers from the coaches
🎬

Behind the Scenes

The raw, uncut footage. See the mistakes, adjustments, and breakthroughs as they happen.

βœ“ Unfiltered learning process
βœ“ Real conversations between takes
πŸ”

Uke Breakdowns

Will reveals what you can't seeβ€”the pressure, timing, and invisible details that make techniques work.

βœ“ Feel the technique through Will
βœ“ Hidden details revealed
🎁

Loyalty Rewards

As a founding member, you're building this with us. Special rewards and recognition coming soon.

βœ“ Founding member status forever
βœ“ Exclusive perks in development

Stop Wondering. Start Knowing.

Every week brings new answers, new insights, new breakthroughs. The Inner Circle ensures you're never stuck for long.

🐐 Golden Goat Exclusive

Get Everything. Forever.

All courses, all coaches, Inner Circle access, and everything we'll ever create.

$147/mo β†’ $97/mo

Plus: $199 joining fee completely waived

⚑ Founding member pricing ends soon
GOAT Challenges Section
πŸš€ And Finally... Coming September 2025

Introducing GOAT Challenges

Starting September 1st: Systematically eliminate every weakness in your game. One position at a time.

Finally, Fix Your Weak Positions

Stop avoiding positions you hate. Start dominating them.

The Problem We're Solving
βœ—
Getting stuck in the same positions every roll
βœ—
Feeling like your body "can't do" certain techniques
βœ—
Watching techniques but never seeing real improvement
βœ—
Progress slowing down as you get older
βœ—
Training for years but still have obvious gaps
Your Transformation Journey
βœ“
30 days of laser focus = Real, noticeable improvement
βœ“
Bite-sized daily practice that actually sticks
βœ“
Community members working on the same thing
βœ“
Your specific body type and limitations addressed
βœ“
Training partners asking "what have you been working on?"
Your First 4 Months
September
Never get stuck in side control again
October
Master back control fundamentals
November
Build an unpassable guard
December
Confident takedowns (no more guard pulling)

Picture This...

30 days from now: That position you dread? You're escaping it consistently. Your training partners notice.

3 months from now: Three major weaknesses eliminated. You're rolling with confidence in positions that used to panic you.

12 months from now: You have no weak positions. None. You're comfortable everywhere. The mat is your domain.

This isn't fantasy. This is what systematic training does.

The Secret Sauce

Why GOAT Challenges work when everything else fails:

  • Focus: One position. 30 days. No distractions.
  • Community: Everyone working together creates momentum.
  • Structure: Measurable progress, not random videos.
  • Accountability: We check in with you to keep you on track.
βœ“ Included FREE with Golden Goat
And That's Just The Beginning

20+ More Challenges Coming in 2025

Half Guard, Mount Escapes, Guard Passing, Leg Locks, and every major position in BJJ. All included in your Golden Goat membership.

FAQ - The BJJ Project
FAQ

Common Questions

Everything you need to know about Golden Goat membership

Q: I've already bought courses. What happens to them?

You keep everything you've purchased forever. Plus, as a thank you for being an early supporter, you're getting Golden Goat at the Black Goat price ($97 instead of $147) for life. You're not losing anythingβ€”you're gaining everything else we've made and will ever make.

πŸ’‘ Your previous purchases + Golden Goat = Complete access to everything

Q: Is there a contract or lock-in period?

No contracts. Cancel anytime. We believe in earning your membership every single month by continuously adding value. Stay because you want to, not because you have to.

Q: Can I download the videos?

Videos are streaming-only to keep the membership affordable for everyone. But with your lifetime rate, you'll have access as long as you maintain your membershipβ€”and at $97/month locked forever, that's less than a private lesson a month.

Q: How often is new content added?

Weekly through the Inner Circle (coaching videos, behind the scenes, uke breakdowns), plus new coaches joining monthly. We're adding Charles Negromonte in October, Tum in November, and more legends regularly. Every new course they create is automatically included in your membership.

Q: Will my price ever go up?

Never. As a founding member, your $97/month rate is locked for life. Even when we have 20+ world-class coaches. Even when the regular price doubles. You'll always pay $97/month.

πŸ”’ Founding member rate: Protected forever

Q: Is this for beginners or advanced practitioners?

Both. Our focus on fundamentals means beginners get the perfect foundation while advanced practitioners discover details they've been missing for years. Remember: black belts are just white belts who never stopped training fundamentals.

Q: When do I get access?

Immediately. The moment you join, you get instant access to all current courses, Building Blocks, Suitcases, Deep Dives, and Inner Circle content. No waiting. No drip feeding. Everything, right now.

Q: What's the difference between Black Goat and Golden Goat?

Black Goat ($97/month): All Building Blocks and Suitcases from every coach.
Golden Goat ($147/month): Everything in Black Goat PLUS all Deep Dives and Inner Circle access.
But as a founding member, you get Golden Goat for the Black Goat price!

Ready to Join?

Lock in your founding member rate before this offer expires.

Get Golden Goat for $97/month